Here’s How Much Money You Could Be Leaving on the Table by Ignoring Email Marketing

If you’re running a business, chances are you’re juggling a million things at once—clients, invoices, operations, and keeping up with your social media accounts. 

Email marketing might feel like “one more thing,” but here’s the truth: ignoring it could mean leaving thousands of dollars on the table every year.

Let’s talk numbers. For every $1 companies spend on email marketing, they earn between $10–$36 in return (Litmus, 2025). 

Here’s why email marketing is) so effective and frankly, one of the BEST ways you can use the precious little time you have to spend on marketing:

• Daily, direct access to your audience: People check email every. single. day. According to a 2025 survey by Zerobounce, 93% of adults check their email at least once a day. Social media is noisy and you’re at the mercy of the algorithm.

• Action-focused headspace: Your audience expects to see offers, updates, and resources in their inbox. This is where transactions actually happen. They’re on social media to be entertained… but they’re doing business in their email.

• Own your audience: With email, you control your list. No algorithm changes or platform shutdowns can stop you from reaching your subscribers.

Email gives you direct access to the people who want to hear from you, right in their inbox. Even if you’re posting daily on social media, adding email gives you a direct, measurable, and high-ROI channel that no small business should ignore.

Even a small email list of a couple hundred people, if nurtured with simple campaigns, could generate hundreds or even thousands of dollars in revenue monthly.

🔗 Use this Litmus ROI calculator to see how much your list could be worth.

You might be thinking:

Okay, but I don’t even have ANYONE on my list. 

Well… the best time to start building your email list is NOW. Stop leaving money on the table and start small. Begin by setting up your own email system so you can collect, organize, and communicate with your contacts.

Need help? Check out my Clarity Starter Packs for stress-free setup.